In the demanding realm of luxury real estate, each transaction is much more than a mere sale or property acquisition. It's a highly personalized experience, demanding sharp expertise, finesse in negotiation, and unwavering dedication.

As the new head of marketing and communication at Luxury Places, I’m sharing my initial observations on the profession of luxury brokers. These reflections stem from my recent immersion in the field.

Unparalleled experience in the luxury market

Experienced real estate brokers in the luxury market bring much more than mere knowledge of available properties. Their expertise extends far beyond, offering a strategic vision that transforms each transaction into a success.

For 18 years, Luxury Places has offered over 200 high-end properties for sale in the Lake Geneva region, each meticulously handled to ensure maximum efficiency. The experience gained through several hundred transactions, surpassing 5 million CHF, provides the company's brokers with valuable insight to assess property value, determine optimal positioning for the best sale, and easily understand client needs.

Negotiation expertise to maximize results

One of the key skills of a luxury real estate broker is their ability to negotiate confidently and effectively. In a market where every detail matters, their negotiation expertise is invaluable. They know when to push for the best price for their clients and when to listen to understand the other party's needs. Their goal is to maximize results for their clients while preserving relationships and promoting fair transactions.

Here, negotiations draw upon all the usual business skills in real estate, but in a more nuanced manner. The broker plays a very central role and is essential for ensuring fair transactions.

Responsiveness is key

In the luxury real estate domain, responsiveness is a crucial element that can make all the difference in concluding successful transactions. At Luxury Places, brokers are committed to promptly responding to clients' needs and requests. Whether it's scheduling a last-minute property visit or addressing an urgent question, they are there to always provide attentive and responsive service.

This consistent availability not only ensures personalized support but also reinforces clients' trust in the expertise and commitment of Luxury Places brokers to their satisfaction.

Privileged access to a network of experts

By working with an experienced real estate broker, clients also benefit from their extensive network of trusted professionals, such as real estate lawyers, interior designers, and many others.

With Luxury Places, clients have access to a global network of trusted professionals. Since 2014, the company has been associated with Savills, a global real estate player, with 40,000 employees, including 200 research experts. It now has over 600 offices and associates in America, Europe, Asia-Pacific, Africa, and the Middle East. The group offers a wide range of specialized advice and transactional services.

It's not uncommon for a real estate transaction to involve not only one or two local brokers but also the presence of a foreign colleague accompanying their client in their move to Switzerland. Additionally, a bank and advisor located in the clients' home country often intervene, engaging their counterparts in Switzerland. Sometimes, a local architect is also required for renovation. Thus, it's common to assemble an entire team to ensure the smooth progress of the sale.

Commitment to excellence

Luxury Places offers much more than just real estate service. The company provides a tailored experience that elevates quality standards to a remarkable level, thus redefining expectations in the luxury real estate field. The brokers' commitment translates into unparalleled expertise, unwavering availability, and privileged access to a global network of trustworthy professionals.

Denise Gomes, Head of marketing and communication